Just as with the products of One Blue, also our brand name was deeply considered. We had a long list to choose from and we did not rush into it. It was deleting, adding, deleting even more, until finally, after weeks of thinking and discussing, among all other preparations, we found a consensus in One Blue. Well thought out and with a double meaning.
At first, “Blue”. This is indicating our deep connection to our beautiful globe, which we call “home”. The pale blue dot, our blue planet. A dear place, our home, that we should probably cherish a little more. One Blue reminds us that we must continue to commit ourselves to our Earth.
Blue also stands for our oceans, seas, rivers, an indispensable, vital part of our ecosystem, that has been flooded with pollution for many decades. Life-threatening substances have been dumped into it. And today there is a new challenge: microplastics.
These countless pieces of plastic float around the world, not only causing pollution, but also a lot of harm to all life in the sea and the ecosystem. We should also not forget that we swallow these microplastics, inhale them and we do not know what this does to us in the long term.
Secondly there is “One”, our only liveable planet, until now and far future. But not only that, also our innovative solution. That one eco tablet that we propose to dissolve in a reusable bottle, filled with warm water. This one powerful tablet with which you can keep your home clean, without using single-use plastic bottles. No more lugging heavy bottles, filled with dangerous chemicals in water. No more transporting tons of these water on the road from wholesaler to the supermarket. This one tablet takes care of it. And every bottle that does not have to be recycled or burned or ends up in landfills is a win for nature, the sea, the environment and for you and your children and grandchildren.
By choosing the solutions One Blue is given you, you are choosing to make a positive impact together with us. Every action counts in the mission to reduce the use of single-use plastic bottles and protect our blue planet. Together we CAN make a REAL difference.